How to Add Company Branding to Microsoft Edge for Business Using Intune

Before configuring Edge branding in Intune, you need to set up your organization's branding assets in Microsoft Entra ID. This provides the source assets that Edge will pull from.

Navigate to the Microsoft Entra admin center and sign in with your global administrator account:

https://entra.microsoft.com

In the left navigation, go to Protection > Authentication methods > Company branding. Click Configure to set up your default branding.

Upload your organization assets:

• Square logo: 48x48 pixels PNG format (displays in profile pill)
• Organization name: Your company name as it should appear
• Primary color: Hex color code for UI elements
• Background color: Secondary color for backgrounds

Click Save to store your branding configuration. Verification: Navigate to Overview and confirm your branding elements appear in the preview pane.

Open the Microsoft Intune admin center and navigate to the configuration profiles section:

https://intune.microsoft.com

Go to Devices > Windows > Configuration profiles. Click Create > New policy to start creating your Edge branding policy.

Configure the profile type settings:

• Platform: Windows 10 and later
• Profile type: Templates
• Template name: Administrative Templates

Click Create to proceed to the configuration wizard.

On the Basics page, enter a descriptive name for your policy:

Edge for Business - Company Branding

Add a clear description explaining the policy's purpose:

Enables organization branding in Microsoft Edge for Business profiles including logo overlay and company colors

Click Next to continue to configuration settings.

On the Configuration settings page, you'll configure the specific Edge policies that enable organization branding. Navigate through the policy tree structure:

Click Computer Configuration > Microsoft Edge > Default Settings (users can override).

Locate and enable the first branding policy:

Allow the use of your organization's branding assets from M365 on the profile-related UI of a work profile

Set this policy to Enabled. This allows Edge to pull branding assets from your Microsoft Entra configuration and display them in the profile UI elements.

Next, find and enable the taskbar icon overlay policy:

Allow your organization's logo from Microsoft Entra to be overlaid on the Microsoft Edge app icon of a work profile

Set this policy to Enabled as well. This adds your organization's logo as an overlay on the Edge taskbar icon when a work profile is active.

On the Scope tags page, add any relevant scope tags if your organization uses them for policy management. For most deployments, you can leave this blank and click Next.

On the Assignments page, configure which devices or users will receive this branding policy. Click Add groups and select your target groups:

• Device groups: Recommended for consistent branding across all corporate devices
• User groups: Use when you want branding to follow specific users across devices

For organization-wide branding, select All devices or your primary device group:

Corporate Windows Devices

Configure exclusions if needed. For example, you might exclude kiosk devices or shared computers where branding isn't appropriate.

On the Applicability rules page, you can add additional targeting criteria if needed. For basic branding deployment, leave this blank and click Next.

Review your configuration on the Review + create page. Verify these key settings:

• Profile name and description are clear
• Both branding policies are enabled
• Correct groups are assigned
• No conflicting exclusions

Click Create to deploy the policy. Intune will begin distributing the configuration to your assigned devices.

Monitor the deployment status by navigating to your new policy and checking the Device status tab. You should see devices reporting as Succeeded as they receive and apply the policy.

On a test device that received the policy, open Microsoft Edge and sign in with a work account to create an Edge for Business profile:

edge://settings/profiles

Click Add profile and sign in with your Microsoft Entra ID credentials. This creates the work profile that will display your organization branding.

After signing in, restart Microsoft Edge completely to ensure all policies are applied:

taskkill /f /im msedge.exe
Start-Process msedge

Verify the branding elements are displaying correctly:

• Profile pill: Should show your organization name in the top-right corner
• Profile flyout: Click the profile pill to see your logo and company colors
• Taskbar overlay: Your logo should appear as a small overlay on the Edge icon (requires multiple profiles)

Test the branding persistence by switching between profiles and restarting Edge. The branding should remain consistent across sessions.

If branding isn't appearing as expected, work through these troubleshooting steps systematically.

First, verify the Microsoft Entra branding configuration is complete and saved:

https://entra.microsoft.com

Navigate to Protection > Authentication methods > Company branding and confirm all assets are uploaded and the preview displays correctly.

Check the Intune policy deployment status:

https://intune.microsoft.com

Go to your Edge branding policy and review the Device status tab. Look for any devices showing Error or Conflict status.

On affected devices, force a policy sync and check Edge version:

# Force Intune policy sync
Get-ScheduledTask | Where-Object {$_.TaskName -eq "PushLaunch"} | Start-ScheduledTask

# Check Edge version (must be 120 or later)
Get-ItemProperty "HKLM:\SOFTWARE\Microsoft\Windows\CurrentVersion\Uninstall\Microsoft Edge" | Select-Object DisplayVersion

Common resolution steps:

• No profile pill: Ensure multiple profiles exist in Edge
• Missing logo: Verify PNG format and 48x48 pixel dimensions
• Wrong colors: Check hex color codes in Entra branding
• Taskbar overlay missing: Only works on Windows with active work profile